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The channel dedicated to supporting seasonal rental companies and seasonal accommodation managers in their quest for serene and ultra-profitable entrepreneurship. Today, I’m going to share with you the six best tips for beginners getting started in short-term rentals .
1. Identify Seasonality: The crucial first step is to define the seasonality of your city. Knowing whether you are in low , medium or high season over a year is essential.
2. Calendar and Event Impact: Second, identify the calendar and event impact of your city. Identify not only school holidays , but also any events likely to influence demand.
3. Analyze the Market: Third, conduct a market analysis. Use tools like rDNA to assess performance in your city. You can also check Airbnb and Booking directly to see the prices charged by competitors with similar listings.
4. Define a Pricing Grid: Fourth, develop a pricing grid based on each season identified in advance. low , medium , high and very high periods .
5. Adapt the Duration of Stay: Fifth, adjust the length of stay according to the period. In slow times, offer a one-night stay. During periods of high demand, during events for example, consider a length of stay of 3 to 4 nights depending on the duration of the event.
6. Quality Ad: Finally, make sure you have a quality ad. Use keywords in the description and favor high-quality photos. This is what gets customers to click and book. 📸💬
Bonus Tips: Carefully follow the reviews and ratings left by customers. Reply to comments to improve your ranking on different platforms. Good customer interaction can do wonders for your reputation.
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