Hello everyone and welcome to the J'poster Complet channel. Let me introduce myself, I'm Clémentine, responsible for pricing and revenue management at J'annonce Complet. Today, we find ourselves in a somewhat special format. We meet on Airbnb . I'm making this screen sharing video to show you our Airbnb accounts and explain to you the benefit of using Airbnb's professional tools .
First of all, why use Airbnb’s professional tools? This allows us to have access to modules and features that do not exist on the classic account. We ask all of our clients to use professional tools when they come to us to better manage their revenue management strategy. No need to be a professional to have access to this module. Just go to your account, then to the “Tools for hosting professionals” module, and you will see a button to access professional tools. Unfortunately, I can't show you a concrete example since all our accounts already use the professional tools, but there is just one additional button.
Today, we will look at three interesting aspects of professional tools for the revenue management . The first thing is the multi-calendar view . Without professional tools, when you have several properties, you have to filter to see each accommodation individually. You cannot have an overview of all your accommodations one below the other, which makes it difficult to analyze and manage fills. Additionally, the classic view goes down from top to bottom, which is not intuitive. With professional tools, you have all your assets listed on the side and the calendar scrolls horizontally, which is much more intuitive. You can also cluster your assets by adding an internal name . For example, if you have three studios in Toulouse and three studios in Marseille, you can group them by internal name to analyze them separately.
Another interesting element is the rulesets . With the multi-calendar view, you can make changes in bulk. For example, if two properties are not filled for the next week, you can check, drag and choose a period to apply an already created set of rules or add a new one. This allows you to save time when implementing mass actions. A set of rules can combine different promotions and customize them as you wish. For example, you can create discounts based on length of stay, last minute bookings, or set specific rules for arrival days. The advantage is being able to strategically adjust promotions based on specific periods and needs.
Another advantage of professional tools is the possibility of switching to simplified pricing on Airbnb. To do this, go to your account, then to “Payment and remittance”, and finally to the “Service fees” module. You can go from 3% to 15%. This improves the SEO of your ads. Airbnb announces that listings set to 15% receive more bookings than those set to 3%. This change reduces service fees visible to the traveler, making your ads more attractive. By improving the visibility of your listings and optimizing service fees, you can potentially increase your booking rate.
In summary, Airbnb professional tools applied to revenue management allow you to have a multi-calendar view, create sets of rules, and simplify pricing, thus improving the management and visibility of your properties.