Fortunately I'm fully booked and I'm here to educate us on the pricing and revenue management .
There is a real lack of understanding among owners about the value of their apartments. I often say to these people: “€30 per night, that’s €210 per week. Can you go on a trip for €210 per week? » They generally tell me no!
Hello, my name is Benjamin. I have been a real estate investor for 6 years now, specialized 100% in short-term rentals . I do not practice other rental strategies. I also have a real estate agency where we offer turnkey products for investors, whether individuals or professionals.
Regarding my entrepreneurial journey, I have always been passionate about the business world. I created my first business at 23, in Canada, with two partners. This lasted 6 months to a year. Then, I returned to France where I held several jobs in large French and European groups. At age 30, when I bought my first property, several business ideas emerged, including online training and coaching, as well as organizing events.
In 2022, with Amaury and Vincent, we decided to join forces and create the company Rent'immo . Although Rent'immo already existed, we joined forces to develop a turnkey hunting box and opened our offices in September 2022 in Nantes. Today, we are a team of 15 to 20 people, with agents represented throughout the west of France.
My entrepreneurial activities are varied: real estate investment, management of a real estate agency, launching a property dealer , and coaching. In 2024, I want to invest in new turnkey projects. My job involves managing people, operations, and strategy.
We also offer turnkey products for short-term rentals, either by mixing with student rentals to maximize summer profitability, or by renting all year round for short periods. These products represent approximately 10% of the projects offered to our clients. Our agents have solid investment experience, which allows them to effectively support our clients.
Our specialty is rental investment , representing 80 to 85% of our activity. We also offer primary residences and heritage services for arbitrations. Once a month, an external speaker comes to train our real estate agents on a new topic, making them more competent and autonomous.
I have had expertise in short-term rentals for 6 years, particularly in terms of revenue management and legal management. This helps our agents to quickly answer clients' questions about the feasibility of projects in terms of profitability and legality.
For those getting started in short-term rentals, I recommend watching YouTube videos to familiarize yourself with industry jargon, attending dedicated events, and training through online trainers. Regulation, particularly in coastal towns, is a priority issue for the coming years, because it helps purify the market and maintain high prices.
I learned to surround myself with the right people and build partnerships with revenue management experts. From the start of my short-term rental activity, I had a channel manager. Today, it is possible to automate many aspects of management, including check-in/check-out and housekeeping services.
I discovered J'poster Complet thanks to YouTube videos and by inviting Élise to one of my seminars in 2021. After listening to her speech on revenue management, I decided to collaborate with them. Since then, I have saved time and optimized my income. In 2022, Élise generated €148,000 in gross income with 4 apartments, compared to €112,000 in 2021. This allowed me to understand the importance of not cutting prices and delegating this task to experts.
I travel about 3 months a year, which allows me to work in different environments and understand the importance of automation. I often mix travel and business, attending events like the CHIP Retreat in Cyprus, where I also spoke on short-term rentals. I'm going to Morocco soon to play golf with some entrepreneur friends.
To manage my apartments, I call on trusted relatives: my brother and my sister-in-law for Nantes, and my mother for Vannes. My mother also handles the interior design of all my properties, which is very popular with clients.
I highly recommend I am showing Full. Their service helps educate owners, increase profitability and have a better perception of their homes. The service is particularly beneficial for those who own several apartments, as it immediately optimizes turnover. I display Complete is not an expense but a profitable investment.