Here is the transcript of the video:
Hello, hello, and welcome to the channel I'm posting Complete ! We meet again for a new video. Airbnb 's new SEO .
This was implemented very recently, in May 2024 . A new indicator will allow the best listings to stand out and travelers to more easily choose the accommodation that best suits their needs. Top-ranked listings earn trophy based on ratings , reviews , and trustworthiness .
So, what is ad promotion? The new metric shows how ranks against others, based on ratings, comments, and trustworthiness. Ads that have received at least 5 comments in the last two years are eligible for promotion. Accommodations appearing among the 10% of preferred accommodations are highlighted with either a golden trophy , a favorite badge , or a wording indicating the classification of the accommodation among the 1% , 5% , or 10% of the most popular listings. .
The words “This accommodation is in the top 1% of Airbnb's favorite accommodations” is displayed on the listing page, above the comments. We also tell travelers if a listing is eligible and less popular. This is brand new, so this will appear above the comments as well.
The metric is updated regularly based on various factors, including overall ratings , subcategory ratings for arrival , cleanliness , accuracy , communication with host, location , and ratio quality-price . Also very important is the user cancellation rate quality incidents reported to Airbnb Support .
To ensure that your apartments are at the top on Airbnb, I will share with you some effective strategies so that your accommodation is well referenced and attractive on Airbnb as a host .
The first very important point is to optimize your ad with a catchy title that highlights the strong points of your accommodation. For example: “Charming apartment in the city center, close to the sea” .
description must be detailed. Write a complete and engaging description, mentioning amenities , amenities , local attractions , and anything else that could make your property unique .
Another very important point is the photos . It's essential to use high-quality photos , because that's really what catches the eye and makes customers want to click on your ad.
Also, you must highlight all the equipment you own, and if you offer additional services , there too you must highlight them. Everything that is different must absolutely be highlighted, it is very important.
Another point is pricing . You must always find a balance between supply , demand , and quality of your property on the market.
Responsiveness important , as is travelers for reviews and ratings I also made a video specifically on this subject to help you get more comments.
By implementing these strategies, you will not only increase the visibility of your accommodation on Airbnb, but you will also attract guests who will leave positive reviews , further strengthening your presence and reputation on the platform. And you can hope that your accommodation is among the 10% of preferred accommodations.
I hope you liked this video. Don't hesitate to like if so, and we'll see you soon for the next video. See you soon!