When you work on a hotel, a lodge or apartments, when you launch a revenue management strategy the first step is obviously to be able to know your own performance and to monitor it. But do you know that this is not enough? Here is an example: I am often told my occupancy rate is X% which is…
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Do you rent rooms or an apartment on Airbnb & Homeaway and want to launch a revenue management strategy that maximizes your turnover? In this context, several questions arise: – how can I get more information about my competitors? – how can I ensure that I can increase my prices? – better…
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Ah the eternal problem of Friday evening! The scenario is always the same. The week is going well: you receive your business customers with peak demand on Tuesdays and Wednesdays. And also on weekends thanks to your leisure customers who mainly stay with you on Saturday evenings to spend a weekend in the region. But Friday evening remains…
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Or how to save furniture when necessary! Imagine the situation: you look at your sales over the next two weeks, and identify an almost empty date. But before and after this date, your sales are doing perfectly well. Obviously the “good” filling of previous and following dates is positive. But this has the consequence…
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