Here is the transcription of the video:
Of course ! Here is the transcription with punctuation:
“Hello and welcome to the J'poster Complet channel, the channel which helps seasonal rental owners and seasonal accommodation managers to become serene and ultra-profitable entrepreneurs. I was asked this question earlier, a prospect I had on the phone, who said to me: 'But do you really have to pay for AirDNA? Because I did my competition study and in the end, there you go, I don't necessarily need to pay for AirDNA.'
So, then, then… Yes! Yes, the answer is yes. You have to pay for, in any case, a market data tool. You have a lot of competition in the market: you have Transparent, you have Allroad, there are other players, you also have Veridian. We, at J'annonce Complet, use AirDNA, and we are delighted with it. This is one of the best value for money on the market. You must have noticed that on the J'poster Complet channel, we recommend tools that are inexpensive and very effective. This is the case for challengers, also, it is the case for AirDNA, and statistically, with supporting figures, AirDNA is the best value for money on the market.
And so, in this regard, to answer the question: 'Ah well, you have to pay for AirDNA, but what good will it do me? What more will it bring than the free part?' The free part, as often, what is free, gives you a little aperitif... but you will have difficulty making real decisions about price changes or changes in optimization levers in your activity on the basis of this free game. The paid part will be a basis for many aspects of your optimization for your seasonal rental. First of all, how to properly determine your prices at the beginning: you have essential information in AirDNA on market trends, the periods which sell best in terms of average prices, but also the periods which sell best in terms of filling. You will have an idea of the prices that are actually marketed, because, when we do a competition study, we could have Pierpoljak's prices, but Pierre or Paul, he can be extremely expensive, but he never sells. So, in fact, it gives us a nice leg. So, this is information that will be essential on AirDNA.
And another piece of information that we use day and night (I almost said night, but no, still, I'm not asking the team to work at night! I'm not a tyrannical manager, eh, I I would like to reassure you about that. Maybe I work a little late in the evening, yes, that's true... but not the team, even if they are very committed, and I must really salute their commitment! and the fact that they work a lot, it's true, I thank them for that, but I won't accept that just anyone works at night like that... No, not possible!). Anyway, joke over, joke way too long, but joke over. Suddenly, I lost track of what I wanted to say. Oh, yes! So. We use a lot of a page called Pacing, which means 'trend' in French, and which allows us to see the city's occupancy level in the future.
And that is very, very valuable. For what ? Because when you have already made your prices, there is a second step which consists of monitoring them carefully and optimizing them during the season. And in fact, on this part, monitoring and optimization during the season, so as not to spend your days and nights there, having precisely this data on the filling of the city, that will allow you, in three clicks , to know: is your filling normal or is your filling atypical compared to city trends? And in atypical, there can be atypical on the rise, that is, you sell very quickly, which probably means that you are not expensive enough, or conversely, if you sell a lot slower than competitors, which probably means you're too restrictive on something. Are you being too restrictive on the price, because you are really expensive? Do you have lengths of stay that are very demanding (perhaps you are in four nights, five nights, six nights and you do not have the potential at that time)? Do you have very demanding cancellation conditions? There you have it, all of these elements (and there may be others too) are elements which will be able to contribute to saying: 'This is the reason why I fill less quickly than my competitors at this stage.'
So, that's why, in my opinion, it's really worth spending the few dozen dollars that the AirDNA subscription represents. You don't have to take it constantly, you can take it for a month, then come back a few months later if the need arises in terms of trends on your vacation rental. But in any case, the free part is nice, there is some nice information that we also use, but that's not what will allow you to make decisions about the business on a daily basis. So, I invite you to take the paid part.
If you want to find out what AirDNA is, I'll put the link just below in the comments. This will allow you to really see better what the tool is, since you have the possibility of seeing this free part. If you also want support in training on AirDNA, know that at J'poster Complet, we have training that allows you to learn how to use AirDNA. If you think this can help you, if you want to improve your skills on this, don't hesitate to make an appointment with me in the comments. We will be able to talk together, I will be able to assess whether this training really meets your needs, whether it is worth it for you to register or not, to save you time and be sure that it will fully satisfy you.
So, don't hesitate to make an appointment, we'll be happy to talk about it. I say to you, take care of yourself, and look forward to seeing you tomorrow for the next video. See you tomorrow ! »