Hello everyone and welcome to the “J'poster Complet” channel, the channel that helps seasonal rental owners and seasonal accommodation managers become serene and ultra-profitable entrepreneurs. Today, I wanted to share with you how to optimize your visibility and profitability on Booking thanks to e-reputation .
Today, it is true that the short-term rental is increasingly competitive. For a year, a year and a half, or even two years, there have been more and more ads on platforms like Booking and Airbnb . The JOIO effect also has a real impact since every day, a considerable number of announcements arrive on the platforms. Each of us seeks to differentiate ourselves so that our ad is more seen and therefore more reserved.
The two main indicators for good visibility are both the sales price , which must be competitive and correspond to the quality of the ad, and customer ratings , which have a real impact. The filter most used by users is often “rating above 9” for certain cities, and “rating above 8” for larger cities.
What I wanted to show you today is that by doing two or three analyzes on the Booking.com
extranet So I'm going to share with you an example of an ad on Booking.com and show you some actions you can take to improve your visibility. The first thing to check is in the Establishment , in Page Score . You absolutely must have a rating of 100% to maximize your visibility. Booking says that with a 100% rating, you could receive 18% more bookings. For example, for the ad I took, the score is 76%. By making a few adjustments, such as adding a photo of the exterior of the property and a fourth photo per accommodation, you can easily reach 100% in just five minutes.
The second important tab is the Opportunity Center . This allows you to know how your ad appears in the search feed and why not make some adjustments. The first item is the ranking , which is the rate at which your establishment appears in search results. For this example, the spawn rate is 5.70%, while the competition is around 19-20%. Several factors can explain this: a new listing, few comments, bad comments, price too high compared to the market, insufficient availability rate, or length of stay too long. Your competitors may also participate in programs like Genius or Preferred .
Then there are page views , which indicate how often customers click through to your page after viewing your property. Here I am in the market average, which means that the first photo plays a crucial role. If the first photo does not catch the eye, it should be changed to improve performance.
Conversion rate is also important: it's the percentage of views of your property's page that result in a booking. In this example, the conversion rate is high compared to the competition, which may be due to a good description and attractive photos.
Other indicators such as average price and availability rate are also important. A competitive average price and availability tailored to customer demands can improve your visibility. Length of stay and cancellations are also factors to monitor. If you impose minimum stay periods that are too long compared to the competition, this can negatively affect your visibility. Likewise, cancellation policies that are too restrictive can deter customers.
I hope this video helped you. If you liked it, don't hesitate to like it. See you soon!