Hello and welcome to the J'poster Complet , the channel that helps seasonal rental owners and seasonal accommodation managers become serene and ultra-profitable entrepreneurs. Today I'm going to share three strategies to implement when your calendar is empty.
First of all, it is important to make an observation. You need to determine the demand over the period. You must therefore define whether you are in a period of low , medium or high demand. Next, you need to study your past performance. You will study the performance over the same month of the previous year. If you don't have enough history, you can compare to a month where demand is equivalent. If we start from the postulate that you had demand over an equivalent period, you will have to study the current situation and the important thing is to detect the points of difference with the past. Where did the reservations come from? Was there an event last year that isn't happening this year, for example holidays, trade shows, public holidays, etc.?
Next, you need to study the demand observed in the market that potentially you do not usually capture. To study the market, the richest data source is AIRDNA , but it is also possible to quickly look at Airbnb , Booking or even Expedia . For example, you will be able to see the number of advertisements available in one night then in two nights, and this will give you an idea of the positioning of other properties in relation to yours. The objective during off-peak periods is to diversify its clientele. So, the first thing you can do is to reduce the length of stay. If you are used to renting for 4 or 5 nights for example, it may be wise to try to reduce the length of stay to capture a different clientele who stays less long in the city.
Then, you can set up promotions to capture a once again different clientele, by playing on the medium duration, by doing geolocalized promotions or even mobile promotions for example to capture a clientele who books at the very last minute. Also, you can participate in commercial programs on platforms such as Booking or Airbnb to boost your visibility.
Finally, it is important to monitor the evolution of your reputation, and therefore the quality of your ad on the different platforms. This has a very significant impact on the visibility, sorry, of your ad. If you liked this video, don't hesitate to like it. Thank you all.