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Hello and welcome to this new video. Today we're going to talk about: how to spy on your competitors. How can you be able to see what they are doing, and know if the city in which you are operating is busy for the weeks to come, the months to come, over all future periods? We have a method that we use at J'annonce Complet which is very interesting, precisely, to have this visibility on the future. So if you're interested, and I think it might help you, welcome to this video. I'm going to talk about all this, stay with me.
I would like to take this opportunity to share with you another point which is quite important for us. This is because places are becoming increasingly rare for our webinar, Thursday evening, the webinar in which we will share our summary of the best methods to double your profitability. So really, grab your spot while there's still some left. It's going to be really nice, it's a webinar between us. I'm the one who will do it, so I will be available to answer any questions you have after this stage of the training. So really, sign up, the link just below, before there's no more room, before you can't join us anymore. Another important point for those who follow us, and who may discover me with this video, I make videos every day from Sunday to Thursday. If you don't want to miss anything, subscribe to the J'poster Complet channel, or sign up to the J'poster Complet Facebook page.
So, this idea, this tip that I wanted to share with you is: how to spy on our competitors? How can you make sure you know their performance without them realizing it? And above all, how can we have an idea of how our city will look in the future? A quick aside: what's the point of having an idea of how our dates are filled in the future? For us, it's something we often watch, because it allows us to put our own performance into perspective. I'll give you a concrete example. If you see that you are selling super fast, super well over certain periods, and that, conversely, you are the only one in town, and that everyone else is relatively empty, otherwise, it is a clue that you are not expensive enough. And so, as you are not expensive, everyone rushes to you, you sell straight away, and the others don't sell yet. Conversely, if you are in difficulty over a period of time, and you see that in fact it is only you, that the rest of the city is doing well, the assets are filling up, and there are no particular difficulties, these are normal tendencies, there, conversely, this could mean that you have a problem. This is not necessarily a price problem, it can also concern other parameters: ad, photos, etc. But in any case, on the other parameters, the ad or the photos, it is something that should be detected the rest of the time. If this is a problem over a particular period, it is very likely that your price is the culprit, the one responsible for this situation. So, I will share this tip with you. I'm going to share my screen with you today. I said to myself: “Hey, it would be nice to vary it, and to share my screen with you. » I'm just going to make sure I can do it technically. It will be much simpler.
− André tells me: “I don’t see any registration link below. »
Maybe it's above. It depends where you look from. Ah, you're watching from Facebook! So, it's possible that it's above. Actually, on Facebook, there are the comments and the video, and then on YouTube, it's the video and the comments below. Depending on where you look, it's either above or below. You have to scroll down the information, there are a whole host of links that I offer you. There is also the link to download the free bonus of the six mistakes not to make when making your prices. You receive this bonus by registering in our private group seasonal rental prices and maximization of turnover. Okay, enough about all that. Wait, I have a second screen here. There you go, that's it.
This is what I wanted to talk to you about. This is a screen that is presented in AIRDNA. It's a screen called "Pacing". I put it here for you. You'll see, there are plenty of English words, but when you speak in French, it's much simpler. So, we are in AIRDNA. I am often asked the question, I am told: “Is the free part enough? » Typically, the Pacing tab, you will not have it in the free part. So, on this Pacing tab, I explain to you in a few words what it consists of, what you can find there, and why, in fact, it is a nugget? Why did I say to myself: “Hey, it’s so nice, it’s so useful on a daily basis that I’m going to make a video of it. » There, I took the example of Lyon, and in fact, you see, as we often see on AIRDNA, we have the possibility of filtering either by entire property, or by private room or shared room. So obviously, when you are a professional rental company, you tend to say “good whole”. Afterwards, here, you have the choice of the number of rooms, so a studio, one bedroom, two bedrooms, three bedrooms; not to be confused with a T2 or a T3, this is really the number of rooms, it is not the French reference, and there, we see the number of people that can be accommodated in the apartment. So, this allows us to filter the performance of certain types of goods. But here, I'm not going to do the filter. In fact, here, I'm really going to look at the statistics without the filter to see city-wide trends. So here, I'm in Lyon, and that's where we have something super nice and useful. It's this graph. What does this graph show us? Here you have, in yellow, what they call “the median reserved price”. And here, in purple, you have the number of reserved listings. It's day by day. It's December 2020, and we manage to go until June 14, 2021. See how far we can go. And there, what we see with the purple line, in fact, is the number of reserved announcements. And the system goes further, it is capable of — from there, I have to let my cursor be blocked, otherwise, we will no longer see the same image, but I will describe it to you so that you can see what am I talking about. So there we are on this cartridge. We see that we are on December 22, that currently, we have an occupancy rate of 23%, that is to say that the reserved advertisements compared to the global advertisements, there are 23% which are reserved for this date of December 22. Below you see a small graph that shows the weight of available ads overall, and you see that there are 109 ads reserved, and 2,425 ads still available. You see just below the average price of reserved listings, and the average price of available listings. So here, in this case, we see that the reserved advertisements were made at an average price of 70 euros, while the advertisements still available, they are at an average price of 79 euros.
What do we do with this? What do we do with this information? Why is it interesting? First of all, this is often the case, but there are always exceptions that prove the rule: the ads that start to book up faster are the ones that are the least expensive. And there, we see it, because what has been reserved has been reserved and at a median price of 70 euros, while what is still available is at a median price of 79 euros. So that's the first point. Afterwards, the second point is that you therefore have the possibility of looking at the scale of the year. There, I'm going to put my cursor here, because we still have the cartridges which obscure our view, but we can see perfectly that in Lyon, we have more requests at the last minute, because there, at the last minute, the curve is more important, and then the further we get from the last minute, the more it drops. So, we see that in Lyon, we have a last minute request. And we see another piece of information: there are cities in which this is not true. So, it’s still interesting to check it out. There, we currently see that in Lyon, we already have significant demand on the night of the 24th and the night of the 25th, but also on the night of December 31st. So there, once again, it's quite obvious, but you can look much further, especially if you have events that are a bit important. There, for example, we see that there is a small rebound at the end of January in the number of reservations. There, I'm looking at the purple line, eh! So afterwards, we'll see if anything happens at the end of January in Lyon. And then, overall, it's pretty platonic. The weekend of May 28, 29, 30 and 31 will be interesting to see. I don't remember if at the end of May we have a public holiday. It's not impossible that it's that, or perhaps an event in Lyon which means that we're already starting to have booking trends at that time.
Typically, when we are not in a covid situation, in the future, it is very important to look at these kinds of graphs. Especially if you are just starting out, there may be events that you have not yet anticipated or apprehended. Seeing these kinds of graphs immediately lets you know that people are booking this and that date right now. You see a small dome on the curve on these dates, and as a result, you have the opportunity to dig deeper, understand, anticipate, and change your prices accordingly. And that's money for you. It's really an immediate money saver for you to just go see that curve, figure out why people are already starting to book. That's exactly it, concretely: why are people already starting to book May 28, 29, and 30 in Lyon? If we answered this question, we have already made money. So this is the first very important use of this curve.
The second point which is important is that, at the last minute, in a somewhat difficult situation like that of covid, it has often helped us enormously to put the city's trends into perspective. For what ? Because when something completely atypical like that happens, when we have no reference, we suddenly have booking trends which are not at all comparable to what we usually do, which are completely atypical , compared to last year, which are necessarily completely negative, but suddenly, is it bad? Do we still have good trends? Putting your own trends into perspective in relation to market trends will also allow you to see, in the end, in an atypical situation, in a covid situation, how I am coping. Do I have a bad tendency because I'm not good? Or am I having a bad tendency because in the end, there is no demand, there is no one traveling? When you see this type of graph, if you are for example at 25% occupancy, and you say to yourself: “But what is the problem? Am I not good? Or is it just that no one is coming to travel? », and you will see the graph, and if you see that you are at 25% occupancy when in fact, over the period, overall, people are at 10%, you see straight away that it is not particularly you the problem, and that you are even in a situation where you are doing a little better than average. If, on the other hand, you are at 25%, you will see the graph, and you see that at that moment, everyone is on occupancy rates which are 30% on average, you see that potentially , there is a problem, because your fill rate is lower than that of other ads in your city. That's what you need to know about this graph.
For me, this chart is really gold in a bar if you take the time to look at it. It's the same, I'm not telling you to go watch it completely frantically every day. Watching it from them, even three times a month, is already more than enough. And by making the right decisions, as I explained to you just now, we will understand why at a given moment, on certain dates, we already have sales and not on others, well you gain ahead of competitors, and you give yourself every chance of surfing on the opportunities represented by demand and events in your city. That's the first benefit. And the second and final benefit is to be able, in the event of difficulties, to compare yourself with others: was it me who set the parameters incorrectly, who set conditions that were too demanding? Or is it the opposite case? Is it the trends of the city, and there is no demand? If there are no travelers coming, well, I had a hard time creating demand. In any case, it allows us to put ourselves in perspective to put things into perspective or to question ourselves. So.
I hope this all helped you. I'm going to turn off screen sharing.
− André, it’s okay, you found the link to register for the webinar. I hope you are registered for the webinar. I would be happy to see you again Thursday evening, at this webinar, André.
If you want to participate, I repeat, the link is either below, on YouTube, or above, on Facebook to register for the webinar. You can also receive our free bonus, and then don't hesitate to subscribe to the YouTube channel and the I'm Showing Complete page. So. If you have any problems at the moment, if you have doubts, questions, subjects that are bothering you a little, ask me the questions in the comments. If you also want to participate in a future video, if you have a case, if you want us to do a case study on your apartment, on your booking account, do not hesitate to comment. I would be delighted to highlight your activity, and therefore answer your question during a live session. I think it's a format that can be a little nice, to no longer only see my face in the Lives, but to have things a little more interactive. So, don’t hesitate to come forward or ask me your questions, tell me: “Élise, I would like to participate in the live, here is my suggested topic. " So. I wish you a very good day, and I'll see you tomorrow for the next live. Take care of yourself.