Hello and welcome to the “I'm showing full” channel, the channel that helps seasonal rental companies and short-term accommodation managers become serene and ultra-profitable entrepreneurs. My name is Flian, I am responsible for the layout at J'poster complet. Today, I am going to share the following subject with you: how to optimize the turnover of a property or a gîte that can accommodate more than 15 people.
First of all, we will go over the basics to define your pricing strategy. It is important that you fully understand the seasonality of your city: low, medium and high season. Also, you must control the calendar and event impact which can cause your prices to vary depending on supply and demand. Calendar impact includes public holidays and school holidays, while event impact concerns all events that can influence your rates in your location.
This may differ for properties that can accommodate a large number of people, which are often rare on the market. Therefore, during your competitive study , it is crucial not to limit yourself to comparing your property only to those in your city, but to broaden your search to the surrounding region. Likewise, when clients are looking for accommodation for many guests, they have a specific purpose (such as a baptism, a wedding, a reunion with family or friends) and are not necessarily focused on a specific geographic area. That's why it's essential to broaden your perspective beyond the city when comparing your prices with competitors and other similar properties.
It is also important not to limit yourself to popular platforms like Airbnb or Booking when comparing prices. Also explore other specialized platforms like Le Bon Coin, Gîtes de France, and many others, in order to have a complete overview of the market. Demand can be high during key periods such as school holidays, summer and weekends, justifying higher prices and longer stays to absorb the high fixed costs associated with this type of property.
On the other hand, during off-peak periods, it may be wise to target professional customers by contacting companies for seminars or similar events, in order to optimize the occupancy rate. Finally, don't forget to include any fixed costs such as cleaning, laundry, gardeners, pool contractors, etc., in your final price. Keep in mind that booking platforms also charge commissions on these fixed fees.
In summary, for this type of property, during your competitive analysis, broaden your search scope and focus on a broader geographic area, even at the regional level. During less busy periods, consider attracting business customers to maximize your occupancy. Finally, factor any fixed costs into your pricing structure. Don't hesitate if you have any questions and see you soon for a new video!