Here is the transcript of the video:
Hello and welcome to the J’Affiche Complet . Let me introduce myself, my name is Clémentine and I am responsible for pricing and revenue management at J'Affiche Complet . Today, we will see in a new video how to anticipate your 2025 calendar .
This is a video that is close to my heart, because it is my department that takes care of it at J'Affiche Complet . Today, we will see how to do it by answering three questions: why, when and how? Many of you have told me, “I don't know when and how to fill my calendar. » Well, we're going to see it together today.
Already, why ? Well, to avoid losing potential sales . If you are open to long-term sales, you have the possibility of taking long-term reservations and building up a reserve of reservations , which allows you to approach slow periods with more peace of mind. Also, to improve your SEO and visibility . The platforms favor listings that are open for sale with more than 365 days of availability . Hence the interest in being open to sales in the long term.
Now when to do it? As I just said, 365 rolling days ahead. I'm sure you're thinking, "I don't have time to do this." The ideal is to do it after 365 days, but if you can plan at least 6 months in advance , that's already very good. Use your slow times to think about your strategy for the following year.
How to implement this strategy? Analyze your performance over the past year. Compare your results to your objectives: turnover, average price, etc. Then, compare yourself to the year before to identify the months where you did better or worse and draw conclusions for the following year. Also look at your market performance , because even if you are happy with your performance, the market could have done better. To do this, use tools like Avana .
Then, look for all the high potential periods of the following year: high season, events, bridges, school holidays , including those in foreign areas close to your locality. For example, the February or April holidays may change slightly from year to year, so it's important to adjust your calendar based on these variations. Likewise, bridges do not always fall on the same days each year, which can impact your performance.
For events , even if you know your area well, research regularly, as events may be added or canceled. If the event dates have not yet been released, I advise you to anticipate your pricing strategies by estimating probable dates. This allows you to adjust your strategy later if necessary.
Finally, when you've opened your calendar for the next year, track your sales . If they fall faster than expected, readjust your prices. Pay attention to events or periods that you may have undervalued or forgotten.
And why not also anticipate your promotions ? Target off-peak periods by offering mid-term promotions to attract longer stays. This allows you to cover your expenses even during periods with less demand.
In summary, we have seen how to anticipate our strategy for 2025 (or for the years to come) by analyzing:
- Why anticipate? : To improve your SEO and increase your reservations .
- When : At least 6 months in advance .
- How : By analyzing your performance , studying that of the market , researching periods of high potential and anticipating promotions during off-peak periods .
I hope you liked this video. Don't hesitate to ask your questions in the comments, like the video, and find us for future videos on the J'Affiche Complet .