Hello and welcome to the “I’m showing full” channel. We meet again for a new video. Today, I wanted to share with you the best action combos to put in place to maximize your visibility on Booking.com . What I'm going to share with you right after is not a rule in itself, but for those who need to give their property a boost in visibility. For example, those who have neither comments nor reservations, who are launching a new property and who need to put their ad forward, or those who had closed their property for various reasons and who need to give a boost to their GOOD. Everything I'm going to tell you next may interest you.
We'll get straight to the heart of the matter and start with the Genius program . So what is it? Booking.com 's marketing program that helps partners stand out to the best customers by offering a discount that starts from 10% and can go beyond depending on the different tiers. By participating in this program, you will gain visibility and generate additional income. According to statistics given by Booking , the Genius partner gets on average more than 70% views in search results and also an increase in bookings of 45% on average. So, if you have a property that needs to gain visibility and performance, then participating in this program may be interesting for you. To be eligible for the Genius program, you must have a minimum of three reviews and an average customer rating of 7.5.
In addition to the Genius program, there is also the Favorite program . Ads that participate in the preferred program are easily identifiable since there is the yellow thumb to the right of the ad. On the same principle as the Genius program, this program offers more visibility to the most efficient partners in exchange for a slight increase in commission. You will have better visibility and an increase in reservations. You should know that the basic Booking If your property has a 15% commission, it will increase to 17% if you join the preferred program. This becomes interesting for cities that already have a 17% commission on Booking.com since by joining the preferred program, your commission remains at 17% and you benefit from the visibility boost. So you have everything to gain. To be eligible, it is more complicated since this program is reserved for the 30% of partners who display the best performance. It is a combo between the performance rating where you must have a score of 70% and the customer feedback rating which must be greater than 7. You should know that the Genius program and preferred program is ideal for maximizing your visibility on Booking.com . This is really what I recommend for a property that needs to improve its performance.
Another action that you can take to gain visibility is to use the visibility accelerator . This simply consists of putting an additional commission that you are free to define on your current commission in order to boost visibility over a period that you define yourself. The higher your commission percentage, the better your visibility will be. At J'poster complet , we recommend an additional commission of maximum 5%. Beyond that, there is no longer necessarily any interest. It can be interesting to use it for the launch of new properties that do not yet have reservations or reviews. However, this has no added value if you are already participating in the Genius program or the preferred program.
Another solution that can help you stand out from your competitors is to use targeted promotions . There are two on Booking.com : mobile promotions and geotargeted promotions. Mobile promotion has an interest in capturing hyper-connected customers who often book at the last minute. Geotargeted promotion can allow you to attract foreign customers that you are not used to having. The advantage of this clientele is that they have greater purchasing power and they reserve for longer. The advantage of these two promotions, unlike the others, is that they are marked with a crossed out price and therefore, inevitably, this has a much stronger impact and encourages the traveler to book. By default, they are available all the time, but you have the option to exclude dates if you wish and also customize them with lengths of stay. Likewise, if you are launching a new product or need to boost your visibility and sales over a defined period, these promotions can be very interesting.
I'm done with this video. I hope you liked it. Don't hesitate to like if so, and we'll see you soon for the next video.